Celebration of Mother’s Day The date may vary depending on the country, but there are some places in the world that do not remember it.
On the American continent it is usually celebrated in May – the second Sunday of the month – a few days earlier in other countries such as Mexico, Guatemala and El Salvador.
Whenever this happens, this traditional date has become one of the most important events of the year for business, especially the sale of cards, flowers, chocolates, restaurants and other items of mom.
Children, grandchildren, siblings and many more couples They know so much about tomorrowBut few know how the custom of commemorating maternal love on a particular date came about.
Campaign in memory of a mother
This tradition came from the Greeks, who in early spring honored Rhea, the mother of all the gods, with rituals and gifts.
But the formalization of this custom began in the 20th century, in the United States, at the urging of a woman who had never been a mother, but Decided to pay tribute to him.
In 1905, Anna Jarvis began a campaign called “Mother’s Day” when her own parents, Ann Reeves Jarvis, died.
Three years later, she arranged to pay tribute to him, even though the date was not an official holiday, and she became a fan of the cause.
His struggle to accept that day lasted for many years. Jarvis’ motivation came from the prayer his mother showed him one day.
“I hope and pray that someone will one day recognize Memorial Day for Mothers, in celebration of the unparalleled service they render to humanity in all fields,” it said.
Inspiration also came from the work that Ann Reeves did during the American Civil War.
In 1850, in the state of West Virginia, Formed a kind of working group with women to take care of soldiers and improve public health. He called those working days “Mother’s Day.”
Anna Jarvis began her campaign by setting aside a special day for mothers each year by sending letters to members of Congress, governors, celebrities and VIPs.
Some politicians have ridiculed their efforts to establish “Mother’s Day” if Mother’s Day is made official.
By 1911, however, all the states of the Union recognized the holiday, and three years later it was officially accepted that the second Sunday in May would be commemorated with the holiday in memory of the mothers.
Jarvis’ wish was granted, and she can finally be proud to be the “mother” of Mother’s Day.
However, after a while, He realized he had “created a monster”..
Remembrance date has become a great excuse for merchants who have taken advantage of the opportunity to motivate the purchase of gifts.
At the beginning of each May the date became the main theme of the advertising campaigns and gained much support in the flower and card industry.
The story that gave birth to Mother’s Day – Jarvis’ own mother and other women who fought to honor the work. The perfect script to further increase sales.
The adult in charge of the memorial date did not like the accepted business course, so she decided to skip the date.
The activist who once campaigned for date creation is now mobilizing to eliminate it.
“Jarvis considered Mother’s Day to be his ‘legal and intellectual property’ and not part of the public sphere,” wrote Catherine Lane Andolini, author of “Motherhood Remembrance: Anna Jarvis and the Struggle for Maternal Control”. “.
“She wanted this day to be a‘ holy day ’ To remember the mother who put the needs of her children before her own, ”Andolini added.
“He never wanted this to become a day for giving expensive gifts, like other holidays in the early 20th century.”
Andolini, a professor of gender studies at a university in West Virginia, lives about 45 minutes from Crafton, the church where Jarvis and his mother attended and is now the International Mother’s Day Church.
According to Antolini’s inquiries, Anna Jarvis criticized businessmen who “took advantage of the event” and called them. “Copyright Violators, Destroyers of Business and Profiteers”.
He protested against the increase in the price of florists in May and threatened to sue several companies that profited from the celebration.
He also criticized the large text printing industry that emerged that day, arguing that there should be a way through personal, handwritten letters to praise and honor mothers.
Andolini writes that in the 20th century there were organizations that tried to align the meaning of the holiday with the changing perception of motherhood, combining the home aspect with the influence of mothers in society.
But Jarvis also refused to accept that explanation.
Before he died in 1948, drowning in debt and depression, Jarvis admitted to a journalist: “I’m so sorry for creating Mother’s Day”.
How Much Money Does Mother’s Day Make?
As with many business aspects, the United States is at the forefront of consumption figures for products and services made around Mother’s Day.
The rest of the world not only follows this holiday celebration method, but also strongly combines economic characteristics.
Mother’s Day is the only business in the United States Represents more than US $ 23,000 million.
According to special sites, articles and services are not only sent from children to mothers on this date. Consumers buy from all the women in their lives; Daughters, sisters, grandmothers, grandmothers and other relatives and friends.
Card business where there is more movementFlowers following it, on that date (even more than Valentine’s Day) have its most spectacular sales throughout the year.
Specialized outlet services, such as restaurants, continue to follow the clothing and jewelry industry.
Both advertising and sales start in the last two weeks of April and intensify to 48 hours per day in the week leading up to the Sunday in question.
That’s when 18% of consumers decide to buy at a higher price.
As the campaigns say, motherly love is precious.
This article was originally published on May 10, 2019
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