November 28, 2022

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Intel: 'Moore's Law isn't dead' as Arc A770 GPU goes for $329

Intel: ‘Moore’s Law isn’t dead’ as Arc A770 GPU goes for $329

Zoom / Arc A770 GPU, coming from Intel on October 12, starting at $329.

Intel Corporation

After one week of Nvidia progress with Some of the highest prices for graphics cardsIntel has come out with good news: the price of its 2023 graphics cards is getting a little closer to the ground.

Pat Gelsinger, CEO of Intel Corporation, gave the keynote on Tuesday at Intel’s latest innovation event To confirm starting price and release date for the upcoming Arc A770 GPU: $329 on October 12th.

That price comes in well below those of the top Nvidia GPU last weekend, but it’s supposed to correlate closely with current AMD and Nvidia GPUs in the $300 range. Crucially, Intel claims that the A770, the top-end product of the company’s first wave of graphics cards, will compare or even surpass NVIDIA RTX 3060 Tiwhich debuted last year at $399 and continues to hold this price point in most markets.

While we haven’t personally tested Intel’s 700-series pair of GPUs, their bar tale mentions similar hardware, with 4,096 shaders (compared to 3060 Ti 4864 CUDA cores), and 16GB of RAM. GDDR6 RAM (compared to 3060 Ti 8 GB GDDR6), boost clock 2.1 GHz (compared to 3060 Ti 1.67 GHz). So far, Intel’s initial feedback to Ars Technica suggests higher performance in modern games running in DirectX 12 — and even improved ray tracing performance thanks to several hardware-focused features to make that performance effective in today’s DX12 RT games. However, Intel also suggested to Ars that in the short term, 3D software running in legacy APIs will likely suffer a combination of early Intel GPU drivers and minimal performance improvement.

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Intel has yet to announce a price or release window for another 700-series GPU, the Arc A750. So far, the company has suggested that this GPU, which has lower specs across the board but is more affordable than the A770, will Compare directly to Nvidia’s RTX 3060 (not Ti).

Intel CEO Pat Gelsinger points out the Nvidia GPU's price chart in a certain range since the launch of the GTX 650 Ti.
Zoom / Intel CEO Pat Gelsinger points out the Nvidia GPU’s price chart in a certain range since the launch of the GTX 650 Ti.

Intel Corporation

Before announcing the 770’s price and release date, Gelsinger referenced a “GPU performance chip pricing” chart that charted Nvidia’s mid-range GPU launch since the GTX 650 Ti. “We’re with gamers and we hear complaints about price hikes,” Gelsinger said, referring to the current costs of the RTX 3060 and 3060 Ti models in the wild. “You must be frustrated, because you’re missing out on the gaming community. Today, we’re fixing that.”

Gelsinger’s show included several statements that “Moore’s Law is not dead”, apparently referring to Comment made by Nvidia CEO Jensen Huang last week In light of his company’s announcements of the RTX 4090 and RTX 4080. Gelsinger even took a slide about the entire production pipeline of various chips, saying, “Moore’s Law: Alive and Well.” “We will remain faithful to Moore’s Law,” he added.