December 7, 2022

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Ex-employee punches holes in Elon Musk’s latest Twitter theory

Elon Musk, who acquired Twitter last month, noted that the platform was the largest source of referrals.

New Delhi:

Elon Musk’s latest claim that Twitter is the massive driver of clicks to other sites on the Internet has been met with widespread opposition and ridicule by many users, including a former employee of the social media company.

Musk, who acquired Twitter last month, noted that the platform was the largest source of referrals.

He said in response to an exchange referring to how Twitter is “attracting a few clicks”:

Claire Diaz-Ortiz, a former Twitter employee, denied the billionaire’s claim, calling it “100 percent wrong.”

“Lies. I’ve been on Twitter for 5+ years and written 2 books on social media. This is 100% wrong and Twitter knows it. We never sold it on clicks, bc it’s much lower on traffic than FB, LI etc. Twitter has other major strengths.

Another user, product developer Tom Coats, dismissed Musk’s statement as an “embarrassing mistake”.

He wrote on Twitter: “100% wrong. Embarrassing mistake. I mean even if search engines ignore it, it’s wrong. I can feel your ad managers and partnerships (if anything) rocking the more you write.”

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He even participated in a study that showed that at 74.1 percent, Facebook was the main generator of traffic to other websites, far ahead of Twitter’s 7.73 percent.

Elon Musk, who has been looking for ways to make Twitter profitable, on Thursday raised the possibility of the social media platform going bankrupt, two weeks after buying it for $44 billion.

He also warned that Twitter would not be able to “survive the next economic downturn” if it failed to increase subscription revenue to offset declining advertising income, according to reports/

After taking office on October 27, Musk moved into a clean house and said the company was losing more than $4 million a day, in large part because advertisers started fleeing as soon as he took office.

Twitter has $13 billion in debt after the deal and faces interest payments totaling nearly $1.2 billion in the next 12 months. The payments exceeded the cash flow recently revealed on Twitter, which reached $1.1 billion at the end of June.

It’s also started charging an $8 per month fee for Twitter Blue which will include a blue check before being paused on Friday. Today, he said, he will likely “come back next week”.

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