Chile plans to invest US $ 9.5 million to attract the attention of Pisco

Chile Encourage a new project to win the look of the look Pisco Protect yourself Cold production Internationally.

As announced BBC Mundo, The neighboring country plans one Investment of 7,100 million pesos (US $ 9.5 million) over the next four years.

The investment is aimed at launching an attack on international tribunals The appeal of appearance Chile Pisco “and start with one Advertising campaign Product positioning in the world.

With its matching campaign, The Government of Chile Primarily goals Markets Priority in the United States, China, the United Kingdom and Argentina.

“Through this project, ‘Chile Bisco‘There will be tools to support the right of Chilean manufacturers to use the word pisco to appoint a national filter. This is not an easy process, however, and from today, Chile, with the support of this government, will put Bisco in the right place, “Chile’s Undersecretary of Agriculture Jose Ignacio Pinochet told BBC Mundo.

Before this Chilean makers Brandi said the state does not have enough support for their sector to carry out their legal protection abroad.

To date, most International case They have won by Peru. According to IndiCopy, there are about 70 countries Pisco A Peruvian.

To the ambassador of the Peruvian brand for Pisco, Jose Mogillosa, any campaign, no matter how millionaire, can preserve the value of its appearance. Chile Bisco.

“It simply came to our notice then Consumers If depicted with a smartphone or armed, you can Google the appearance of Pisco, which will take you to the port of Peru, ”Moghillasa told BBC Mundo.

It is noteworthy that in one of its defenses, Peru has pointed it out Chile He “unnecessarily changed” the name of a part of his territory (Pisco Elki) to match the word Pisco.